Week 287: Number Rakshak Initiative, Dark Side of Sufis, Aesthetic
06/15/2025 - Modern Hindu Content
Welcome to Eternal Path! This week we feature: Number Rakshak Initiative, Dark Side of Sufis, and an aesthetic!
Tech Highlight: Number Rakshak
During this year’s Kumbh Mela, Vodafone Idea (VI), an Indian telecom operator launched a very interesting program to help with the throngs of visitors (the estimated size was 450-660 million) making pilgrimage to the various sites. Obviously at that scale, and with that many people from various cultural backgrounds visiting, one issue pilgrims face is getting lost from their families, friends, or tour groups.
Enter “Number Rakshak” (rakshak meaning “protector” in Sanskrit). VI gave attendees in various spots free bracelets made from Rudraksh and Tulsi beads to pilgrims at the VI Number Rakshak booth near Swami Ramanand Acharya Shibir Akhada. These were engraved with emergency contact numbers of family members, allowing pilgrims if lost, to navigate to booths and reconnect with family members.
The Hindi-language mission statement of this initiative was: ‘Bhakti mein khoyein, Maha Kumbh mein nahin’ (Lose yourself in devotion, not in the Maha Kumbh).
To read more: https://www.impactonnet.com/more-from-impact/vi-number-rakshak-reunites-lost-pilgrims-at-maha-kumbh-mela-2025-10313.html
A video on the initiative is linked below: